Lil Miquela is a CGI virtual influencer that's collaborated with Calvin Klein, Bella Hadid, Lauv, and Saumsung. She, along with characters Blawko and Bermuda is created by a well funded startup, the Los Angeles-based startup Brud, valued at $125 million in 2023. She’s got with 3.4M followers and 48.4M likes on TikTok alone. Miquela first appeared on April 23, 2016 and is originally from LA, California.
Miquela also has music that garners a lot of attention including her song Money. She's been covered by outlets like The Cut, Vox and CNBC and has been featured in videos with Shane Dawson and J Balvin.
I notice a difference in how she’s described now versus 1 year ago when I first heard of Miquela - “Miquela is a 19-year-old robot based in Los Angeles, boasting a rich heritage of half-Brazilian and half-Spanish roots.”
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Case Study: The AI Behind Virtual Influencer Lil Miquela speculates how Lil Miquela’s content is produced.